Since 1906, an extraordinary vision has made its way through the roads and landscapes of Italy and beyond. A vision born out of passion and love for craft, that dared to imagine the most uncompromising biking experience for the generations to come. A vision carried out by the most forward-thinking Italian bike makers, painstakingly dedicated to creating the next state of the art. Because this is what Wilier is. Beyond the history and the legends, beyond the records and the finish lines, Wilier embodies the relentless quest for the greatest bike of all.

For the perfect symbiosis between technology and art, between tradition and avant-garde, between mechanics and emotion. From the road to the off-road, from gravel to triathlon, from e-bikes to e-mtb, Wilier sculpts masterpieces of performance and clockwork precision, and engineers timeless icons of innovation and style. For the ultimate pleasure of the bike connoisseurs of today and of the bike aesthetes of tomorrow.

At the end of WW2, the Free Territory of Trieste was contested between the Allies and Yugoslavia. Pietro Dal Molin, who in 1906 took over the Wilier label, then a semi-unknown English company, decided to join the political cause by adding the word Triestina to the trademark and acronym (W l’Italia LIbera E Redenta) in support of Italian control of the city. A brave and risky choice. But Dal Molin did not stop there. He chose the halberd of St. Sergius, emblem of Trieste, for the logo and signed on a cyclist native of the area: Giordano Cottur. A stance that would not go unnoticed.

There is a space within the Wilier Triestina factory that concentrates great industrial, technological and design experience. A quiet, elegant place, architecturally conceived to preserve the moments that have most marked the development of our brand, together with our sporting achievements and those of Italy's Great History. The Wilier Triestina showroom is all this.