At the end of WW2, the Free Territory of Trieste was contested between the Allies and Yugoslavia. Pietro Dal Molin, who in 1906 took over the Wilier label, then a semi-unknown English company, decided to join the political cause by adding the word Triestina to the trademark and acronym (W l'Italia Libera E Redenta) in support of Italian control of the city. A brave and risky choice. But Dal Molin did not stop there.
He chose the halberd of St. Sergius, emblem of Trieste, for the logo and signed on a cyclist native of the area: Giordano Cottur. A stance that would not go unnoticed.
The Wilier Exhibit, housed in the Rossano Veneto head offices, reserves a special place for Marco Pantani's bike, where many visitors pause and take a moment to silently contemplate.
One instance that will forever remain etched in the memory of everyone at Wilier Triestina is the time visiting guest Yoshizo Shimano stopped and knelt before the memorable yellow Wilier.
In 2020, along with all the superb results in professional cycling, Wilier Triestina has also reached quite an important strategic target: the deal with Pamoja Capital, which has joined the Wilier family with a minority interest in the company's share capital. This new impulse has made it possible to seize, in the most balanced way possible, the opportunities arising from greater green awareness and health-promoting policies following the most acute phase of the Covid-19 pandemic.
However, regardless of the sports achievements and the new company structure, Wilier Triestina continues to be what it always has been: the bicycle ambassador. We work with and closely follow all those riders who test their limits day after day.
The names that stand out the most are of course Omar Di Felice, Caroline Soubayroux and David Fergusson, and Wiebke Lühmann: people who, almost unexpectedly, decided to devote an important part of their life to cycling. Not unlike so many others who prove their loyalty to the world of Wilier Triestina each and every day.