The World Tour team in France is synonymous with competition at the highest level. On the roads of Grand Tour cycling since 1997 thanks to the passion and insight of Marc and Yvon Madiot, the French team has racked up 500 victories including 14 National Championships, 3 Monuments of cycling, and 38 Grand Tour stages.
Those who experience cycling in its broader dimension with Wilier Triestina every day. These are our ambassadors: truly passionate people, born to inspire.
She wanted to focus on triathlon, but when she was introduced to bikepacking everything changed. After that Wiebke Luhmann began to cycle in Europe, South America and wherever there was the possibility th have an adventure. She became an ultra-cycler, but also a point of reference for all those who decided to follow their own path.
Omar di Felice is the ultra-cyclist par excellence. Capable of anything in any weather condition. There is no adventure that he has not attempted wherever there is the possibility to overcome the limits of human body. Omar faces every challenge with enthusiasm because he likes to break the mould and through pain he practice self-exploration.
Photography is his job, which is well suited to his wandering nature. In addition to taking pictures, he enjoys cycling, especially on the road. Roberto knows perfectly the area in which Wilier Triestina was born, so in the area he is the best reporter. An ambassador who knows well the faces and stories that make up this unique adventure.
When he saw it, Dal Molin just couldn’t believe his eyes. The model was called Speciale Corsa – of the Giro d’Italia kind. The frame was identical to the one used by the Wilier Triestina racing team riders captained by Giordano Cottur, but it was in an exclusive colour. Daring, stylish, unprecedented.
Sports, trends, fashion: the modern cyclist is increasingly demanding and attentive to design detail. With Infinitamente, Wilier Triestina meets the demands of each client, creating an exclusive product, as only a real craftsman can. Top of the line technology and no limit to creativity.
This is why, day after day, the tradition of custom made continues to grow thanks to this important service, making the Wilier bike a true extension of the soul of those who chose to sew upon themselves the historical halberd.
Sporting performance and art may seem to be opposing worlds. On the one hand physical effort, sweat and competition. On the other, inspiration, creativity, introspection and a dash of madness. But there's something very strong shared by two such different disciplines: total dedication.
Athlete and artist share passion--very strong and always alive--and consistent commitment over time. Without these basic ingredients, there would be no top-level sport, nor art worthy of note. That's why we have tried to get sport and art to communicate. Unico is the result.
Koralie was born in Provence, just a stone’s throw away from the enchanting medieval town of Aigues Mortes, and studied in the exciting university town of Montpellier, a cultural melting pot where young people are encouraged to express themselves through art.
Drawing from her Provençal roots, Koralie’s Wilier 0 SLR Unico frame is an ode to cycling along France’s iconic coastline, enjoying a foretaste of the “Giant of Provence”, the fascinating Mont Ventoux, whose white-stone summit can be admired in all its glory from Aigues Mortes on bright sunny days.
This is Jun Inoue's art. As old as the aura of a shrine yet as contemporary as a human swarm that moves along the lines that lead into and out of the vastness that is Greater Tokyo. Just a little further is the future and Jun Inoue is able to follow it with his art, day after day. His contemporary works contain all the wisdom of the past and this is why, in a completely different field and by analogy, they call to mind Shimano components.
More than 100 years of history
Since 1906, an extraordinary vision has made its way through the roads and landscapes of Italy and beyond. A vision born out of passion and love for craft, that dared to imagine the most uncompromising biking experience for the generations to come.
At the end of WW2, the Free Territory of Trieste was contested between the Allies and Yugoslavia. Pietro Dal Molin, who in 1906 took over the Wilier label, then a semi-unknown English company, decided to join the political cause by adding the word Triestina to the trademark and acronym (W l'Italia Libera E Redenta) in support of Italian control of the city.
The Wilier Journal
A binder of stories and emotions. Tales of professionalism, technique, adventure, racing, training, design, innovation: so many different aspects revolving around a single, enormous passion shared in these pages. This is cycling according to Wilier Triestina. This is the Wilier Journal.