More than a century of history, great victories and difficult times, second thoughts and significant technological insights. But always dedicated to major races.
The years have brought excitement combined with the exploits of the great champions and the enthusiasm of so many fans.
Motivation needed to keep going, to improve constantly and to give the world what we do best: create bicycles with high technological value. Now is the time to challenge ourselves and to raise the bar yet again!
Those who experience cycling in its broader dimension with Wilier Triestina every day. These are our ambassadors: truly passionate people, born to inspire.
She wanted to focus on triathlon, but when she was introduced to bikepacking everything changed. After that Wiebke Luhmann began to cycle in Europe, South America and wherever there was the possibility th have an adventure. She became an ultra-cycler, but also a point of reference for all those who decided to follow their own path.
Caroline Soubayroux has a very busy life, however, she has never given up cycling. In the meantime, she likes to invent new challenges around the world: switching from ultra cycling to bikepacking.
She says: “Cycling is a great way to get to know yourself better and improve yourself. Even now that I've become a mother, it will continue to occupy an important part of my life. Because biking is a form of freedom. Especially for women”.
Laura Gallardo and her bicycle have been inseparable companions since Laura was a child. Now this symbiosis has become a job that ranges from an ultra-cycling adventure on the trails of the Andes, to counselling athletes during their preparation, especially women, who want to increase their performance in cycling.
Daniele Bennati was a great sprinter. He won the final stage of Tour De France which ends on the Champs-Élysées, an emblematic straight street of the city of Paris, and also in many other finish lines in different Grand Tours. Now his experience is at the disposal of the Italian national cycling team, but also, as Ambassador, of all those who love to ride on Wilier Triestina bikes.
Omar di Felice is the ultra-cyclist par excellence. Capable of anything in any weather condition. There is no adventure that he has not attempted wherever there is the possibility to overcome the limits of human body. Omar faces every challenge with enthusiasm because he likes to break the mould and through pain he practice self-exploration.
Photography is his job, which is well suited to his wandering nature. In addition to taking pictures, he enjoys cycling, especially on the road. Roberto knows perfectly the area in which Wilier Triestina was born, so in the area he is the best reporter. An ambassador who knows well the faces and stories that make up this unique adventure.
Omar Martinello loves nature very much and considers the bicycle the ideal means of transport for savouring it to the full. His attitude has made the nature-cycling duo indissoluble, and every opportunity is propitious to confirm this close bond. Omar documents every adventure on his YouTube channel (Omero), thus becoming an ambassador for increasingly crucial environmental issues.
When he saw it, Dal Molin just couldn’t believe his eyes. The model was called Speciale Corsa – of the Giro d’Italia kind. The frame was identical to the one used by the Wilier Triestina racing team riders captained by Giordano Cottur, but it was in an exclusive colour. Daring, stylish, unprecedented.
Sports, trends, fashion: the modern cyclist is increasingly demanding and attentive to design detail. With Infinitamente, Wilier Triestina meets the demands of each client, creating an exclusive product, as only a real craftsman can. Top of the line technology and no limit to creativity.
This is why, day after day, the tradition of custom made continues to grow thanks to this important service, making the Wilier bike a true extension of the soul of those who chose to sew upon themselves the historical halberd.
Sporting performance and art may seem to be opposing worlds. On the one hand physical effort, sweat and competition. On the other, inspiration, creativity, introspection and a dash of madness. But there's something very strong shared by two such different disciplines: total dedication.
Athlete and artist share passion--very strong and always alive--and consistent commitment over time. Without these basic ingredients, there would be no top-level sport, nor art worthy of note. That's why we have tried to get sport and art to communicate. Unico is the result.
This is Jun Inoue's art. As old as the aura of a shrine yet as contemporary as a human swarm that moves along the lines that lead into and out of the vastness that is Greater Tokyo. Just a little further is the future and Jun Inoue is able to follow it with his art, day after day. His contemporary works contain all the wisdom of the past and this is why, in a completely different field and by analogy, they call to mind Shimano components.
More than 100 years of history
Since 1906, an extraordinary vision has made its way through the roads and landscapes of Italy and beyond. A vision born out of passion and love for craft, that dared to imagine the most uncompromising biking experience for the generations to come.
At the end of WW2, the Free Territory of Trieste was contested between the Allies and Yugoslavia. Pietro Dal Molin, who in 1906 took over the Wilier label, then a semi-unknown English company, decided to join the political cause by adding the word Triestina to the trademark and acronym (W l'Italia Libera E Redenta) in support of Italian control of the city.
The Wilier Journal
A binder of stories and emotions. Tales of professionalism, technique, adventure, racing, training, design, innovation: so many different aspects revolving around a single, enormous passion shared in these pages. This is cycling according to Wilier Triestina. This is the Wilier Journal.