We are all meant to be unique and different. When looked at as the extension of the human body and its spirit, a bike reveals itself even through shapes and colors.
Creativity is an ever-evolving process, the pursuit of one's identity. And identity speaks. It tells of who we are, where we come from, what our aim is and, most of all, how we intend to achieve our goal. To get there, you have style and a blank sheet.
No limits or boundaries. Think, create, change.
Infinitamente is the pallet from which you can choose the colors to design the masterpiece: your next Wilier bike. Here imagination is but the first step toward creation.